It doesn't really happen any more, like it did five, seven years ago." I think it's much harder today for independent developers to go and make a game and make that massive. The recipe for success? "It needs to be a broad enough mass appeal game, it needs to be marketable, and that bar is rising with the pressure in the market. "We're thinking about whether we should make it a permanent addition, but we want to use it as a celebratory thing right now," Knutsson says. Regular players will find them tremendously powerful, as they wipe out one entire layer of the game board, and generate further booster candies. One of those updates, live in-game now, celebrates the fifth anniversary with a new power-up called the Party Booster. King adds new content to the game weekly, and updates the back-end client at least every fortnight. It turned out for the better to be longer-lasting games."Ĭandy Crush Saga was indeed long-lasting – the game is nearing in on its 3000th level. "We've learned and developed our own business model as we went, so our own preconceptions turned out to be wrong. "We were ramping up to launch a lot of games before we realised that they seemed to be lasting," Knutsson says, adding that the team then realised they needed to build more content for Saga. King co-founder and chief creative head, Sebastian Knutsson King
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